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Home » SCRS announces details of OEM Summits planned for 2022 SEMA Show – Repairer Driven News

SCRS announces details of OEM Summits planned for 2022 SEMA Show – Repairer Driven News

The Society of Collision Repair Specialists (SCRS) has announced details of the three sessions of the OEM Collision Repair Technology Summit, as part of the Repairer Driven Education agenda that will be presented during the 2022 SEMA Show. More than a dozen industry experts will discuss three hot-button issues for repairers: accessing OEM repair procedures, solving the ongoing technician shortage, and choosing the right scan tools for safe and proper vehicle repair.
The OEM Summits are in addition to 21 two-hour seminars and the IDEAS Collide Showcase, adding up to a total of five days of thought-provoking presentations that will provide collision repairers with information that they can put to use in their shops every day.
The Summits will be offered consecutively on Thursday, Nov. 3, making it possible to attend all three. Three seminars will be offered on Monday, Oct. 31, the first day of the SEMA Show, followed by nine seminars on Tuesday, Nov. 1, and nine on Wednesday, Nov. 2. Closing out the week on Friday, Nov. 4, is the IDEAS Collide Showcase. View the full lineup and register here.
“Our focus is, and always has been, finding ways to provide Show attendees with access to discussions and education that speaks to the heart of issues faced on the ground floor of collision repair businesses across the country,” said Aaron Schulenburg, executive director of SCRS. “We’ve worked really hard to curate sessions that lean into the diversity of issues and business models, and to make sure there is valuable content for everyone.”
“At the end of the day, the most important outcome of the RDE series was that it provided a ROI for attendees, providing them the ability to take what they’ve learned and bring it home to implement following the Show,” Schulenburg said.”And frankly, there’s not a more exciting and inspiring venue to learn than when surrounded by the most renowned industry experts, by peers that are as equally hungry to engage in conversation and business development and in a Show that just has a natural spark of energy running through it.
“As we’ve watched this year’s pre-registration numbers climb, it’s very clear that this is going to be one of the most amazing SEMA Shows of all time for the collision repair industry.” According to SEMA, the number of exhibiting companies is up 30% over last year with 1,850 expected by showtime, while the aggregate net square feet of exhibit space is 30% more than last year, which is more than 3 football fields in growth.
All three Summit sessions will be held in Room 233 of the Las Vegas Convention Center, with half-hour breaks between sessions.
Aaron Schulenburg
Session I: OEM Repair Procedure Accessibility will be held from 9 to 10:30 a.m. Moderated by Schulenburg, the panel will include Mark Allen, Collision Programs Manager at Audi of America; Benito Cid, Collision Business Development Manager at Mercedes-Benz USA; Kevin Earlywine, Instructor – Collision Repair & Refinish at Toyota Motor North America; Wayne Weikel, Senior Director, Alliance for Automotive Innovation, and Amber Alley, General Manager at Barsotti’s Body & Fender.
The foundation of a quality repair begins with access and adherence to documented repair procedures from the vehicle manufacturer. When followed, everyone in the process succeeds in establishing mutual accountability to protect consumers on America’s roadways.
Consumers should be able to assume their vehicle repairs will be performed in accordance with the documented procedures, detailed by the vehicle engineers. They should have the ability to choose an independent repair business that has invested in the facility, equipment, and skillset development to meet the rigorous demands of these increasingly sophisticated, modern vehicles.
But in the collision repair market, well-trained, well-equipped repair facilities are not struggling to gain access to collision repair procedures – they are struggling to compete against other businesses who don’t prioritize access and adherence to the available information.
In this presentation and panel, automakers will discuss access points for information, means to utilize the procedures in a repair environment, and ways to overcome myths or perceived obstacles in accessing and utilizing repair procedure data.
“Repair procedures and vehicle data already exist, and the industry and consumer benefit most when they are accessed and followed,” Schulenburg said.
Eliza Johnson
Session II: Tackling the Technician Crisis Together will be held from 11 a.m. to 12:30 p.m. The panel will feature Dara Goroff, Vice President, Planning & Industry Talent Programming at the Inter-Industry Conference on Auto Collision Repair (I-CAR); John Helterbrand, National Program Director at Collision Engineering, and Jennifer Maher, Executive Director at the TechForce Foundation with the discussion led by Eliza Johnson of Ducker Carlisle.
Technicians play one of the most critical roles in proper repairs, and the increasing shortage of talent is a contributing factor with implications on the collision repair businesses.
This session explores data compiled by the global market research firm that delves into the technician crisis, as well as solutions, in partnership with automakers to bolster the technician pool. The presentation will elaborate on the severity of the technician crisis in the automotive landscape, and how it is expected to evolve over the coming years, while considering technology advancements and demographic expectations.
For several years now, Carlisle has been committed to exploring solutions to address the technician shortage, specifically looking at what dealers should be doing to get new technicians in the door, to keep them in their facilities and retain them in the industry for the long-term. Johnson will elaborate on tactical examples of the Carlisle recommendations in key areas and how the research and recommendations led to the formation of the Automotive Technician Collaboration (ATC), a Carlisle-led group of nine automotive OEMs jointly tackling an industry response to the technician crisis. The collective goal is to change the perception of the automotive technician career. This is both in the eyes of the public to grow the pool of new prospective technicians entering dealerships as well as in the eyes of existing technicians, to keep them in their roles for the long haul.
Following the presentation, Johnson will welcome a guest panel to join the conversation, seeking to explore the relationship between findings in the OEM technician space, and the carryover in how the collision industry can benefit from these learnings and build the framework for action plans to combat these pressing challenges. Panelists will provide valuable perspectives to address collision-specific activities and the correlation between budding industry activity with a shared emphasis on growth of technical assets in the industry.
Chris Chesney
Session III: Managing Scan Tool Choices While Ensuring Safe and Proper Repairs will be held from 1 to 2:30 p.m. The panel will include Dan Dent, Manager, Collision, Certified Repair Network at Nissan Motor Corporation; Devin Wilcox, Program Manager and Strategist, Collision Network at Subaru of America, and Jake Rodenroth, North American Body Repair Program Operations Manager at Lucid Motors with discussion led by Chris Chesney, VP Training & Organizational Development at Repairify.
Why do the OEMs require the use of their factory tool when servicing safety systems? Is there a difference between the factory tool and an aftermarket tool? These questions result in spirited discussions and often assumptions that can create challenges in the repair and claims settlement process for consumers, technicians, shop owners, OEMs, and carriers alike.
Chesney told Repairer Driven News that he will be sharing “the background of our ongoing research that compares OEM scan tools with aftermarket tools with the goal of identifying which vehicles can be scanned with an aftermarket tool with the assurance that the results are exactly the same. This information allows the technician to make an informed decision regarding which tool to select that meets the needs of their shop.”
The field study connected multiple aftermarket tools to thousands of YMMT (year make model trim) vehicles and compiled a comparative analysis of the scan results, Diagnostic Trouble Codes (DTCs), and the ability to clear DTCs in the same manner as the factory tool.
Chesney will provide insight into how the resulting database can identify when, and if, an aftermarket tool can offer the same results as an OEM tool. The OEM Summit will be the first public visibility into the results of testing thousands of vehicles using both OEM and aftermarket tools.
Following the presentation of data, Chesney will welcome automakers to the stage to discuss how the results of their tests align with automaker guidance and requirements, and the challenges faced by repairers in adherence to those repair instructions.
“We are always happy to share improvements to our programs with our customers and believe the information we’ll present provides significant value to their business,” Chesney said.

The full lineup of SCRS Seminars, previously reported by RDN, appears below.
Monday, Oct. 31 from 3-5 p.m.
Tuesday, Nov. 1 from 9:30-11:30 a.m.
Tuesday, Nov. 1 from 12:30-2:30 p.m.
Tuesday, Nov. 1 from 3-5 p.m.
Wednesday, Nov. 2 from 9:30-11:30 a.m.
Wednesday, Nov. 2 from 12:30- 2:30 p.m.
Wednesday, Nov. 2 from 3-5 p.m.
As previously reported by RDN, the Showcase will feature the following speakers and topics:
All eight 2021 IDEAS Collide presentations are available on SCRS’ YouTube channel. They include discussions on repairing vehicles with ADAS, recommended materials for aftermarket body repair, using AI to increase repair plan thoroughness, data security, and much more.
SCRS 2022 IDEAS Collide lineup ranges from finances, shop culture, hiring & operations to vehicle history

2022 SEMA Show registration open, features SCRS lineup of seminars

Featured image: The Society of Collision Repair Specialists logo flies over its SEMA 2017 booth. (John Huetter/Repairer Driven News)
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